Sales and Marketing Analytics

Sales and Marketing Analytics

Drive sales through analytics-informed go-to-market decisions and boost marketing ROI with a 360° understanding of your customers.

 

Go-to-Market Analytics

• Estimate addressable market and purchase intent
• Create customer clusters and design sales plays
• Identify upselling and cross-selling opportunities through association analytics
• Design sales territories and realign sales targets
• Model price-demand dynamics and identify price sensitivity drivers

 

Customer Analytics

• Segment customers and develop behavioral buyer profiles
• Measure customer sentiment and satisfaction
• Analyze customer journeys and derive key behavioral insights
• Estimate customer lifetime value, conversion, and churn

 

Product Analytics

• Optimize product portfolio and product bundling through association rule mining
• Understand price sensitivity and optimize price points through predictive models
• Identify product attributes that drive conversion

 

Omnichannel Marketing Analytics

• Measure brand awareness, imagery, and equity
• Identify key purchase drivers through ML models
• Optimize marketing investments through market mix models
• Measure campaign success using multi-touch attribution models
• Evaluate true campaign impact and RoI using A/B testing and machine learning algorithms

 

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Case Studies

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Lead Scoring Through ML-Based Propensity Modeling

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Estimating Addressable Market, Developing GTM Strategy, and Designing Sales Territories

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Mitigating Churn for an Automotive Manufacturer’s Subscription Service

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Customer Behavior, Risk, and Association Analytics for a Bank’s Credit Card Offerings

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Social Media Analytics for Competitive Intelligence

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Developing a data-driven customer loyalty strategy to improve customer retention

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Personalized marketing strategy to increase customer spend

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