Purpose and Benefit of Scenario Analysis

• Understanding of the Future Environment

– Help understand the macro environmental factors that will affect the future
structure and dynamics of your industry
– Draw out blind spots and assumptions
– Understand yours and other’s strengths, weaknesses & capabilities

• Strategy Development

– Create “future-proofed” strategies using a trusted process in a controlled
environment
– Help stress test existing strategies
– Provide efficient means of assessing issues, developing options, building
consensus, and assigning action items and assignments to individuals or teams.
– Reduce risk of being unprepared for unforeseen consequences

• Team Building

– Provide an environment where everyone can voice their opinions
– Give management a structure to discuss strategic issues and concerns