War Gaming Client Success Stories

The Battle for Designer Foods

Fuld & Company facilitated a war game simulation on Functional Foods between four leading US business schools. The war game stress tested how the strategies of Abbott Nutrition, Danone, GlaxoSmithKline, and Nestlé, would position their brands to appeal to a $20-30 billion consumer market. Each team worked to indentify how the firms they represented in the War Game could add enough value to earn profits for their companies over the next 3 years.

Event Overview

Now showing:The Battle for Designer Foods; April 8, 2011

Fuld & Company has facilitated war games for companies around the globe. For more information on this service, or should you want to run a specific war game, please contact us.


Companies Represented in the Game

Student teams represented Nestle Health Sciene, Danone, Abbott Nutrition and GSK

Companies represented, Danone, Abbott Nutrition, GSK and Nestle Health Science

Student Teams

Student teams of 10 participated from Kellogg School of Management at Northwestern, Tuck School of Business at Dartmouth, Sloan School of Management at MIT and Yale School of Management.

Student Teams from Kellogg, Tuck, Sloan and Yale

War Game Observers

Industry leaders from both consumer packaged goods and pharmaceutical companies were invited to attend:

Public War Game Observers

War Game Videos

2010: The Battle for China’s Smart Grid
The American Academy of Arts and Sciences
Cambridge, MA, USA
click for short video | order a free DVD

2009: The Battle for Healthcare Information
The Concierge Conference Center,
New York City, New York, USA
click for short video

2008: The Battle for the Wireless Internet
The American Academy of Arts and Sciences,
Cambridge, MA USA
click for short video

2007: The Battle for the Virtual Community
London Business School,
United Kingdom
click for short video

2006: The Battle for Digital Entertainment Supremacy

Harvard Business School v. MIT Sloan
click for short video

London Business School,
United Kingdom
click for short video

2005: The Battle for Clicks
Cambridge, MA USA
click for short video

View War Game Testimonials