Fuld & Company facilitated a war game simulation on Functional Foods between four leading US business schools. The war game stress tested how the strategies of Abbott Nutrition, Danone, GlaxoSmithKline, and Nestlé, would position their brands to appeal to a $20-30 billion consumer market. Each team worked to indentify how the firms they represented in the War Game could add enough value to earn profits for their companies over the next 3 years.

Fuld & Company has facilitated war games for companies around the globe. For more information on this service, or should you want to run a specific war game, please contact us.

Student teams represented Nestle Health Sciene, Danone, Abbott Nutrition and GSK

Student teams of 10 participated from Kellogg School of Management at Northwestern, Tuck School of Business at Dartmouth, Sloan School of Management at MIT and Yale School of Management.

Industry leaders from both consumer packaged goods and pharmaceutical companies were invited to attend: