Fuld + Company's Competitive Intelligence Reference Books

The Secret Language of Competitive Intelligence

The Secret Language of Competitive Intelligence (2006)

In his latest, groundbreaking book, let Leonard Fuld show you how your business success will depend on the five new intelligence realities of the 21st century.  Weaving a colorful, international tapestry of stories and lessons from some of the world’s most successful CEOs to sales people and scientists, Mr. Fuld will teach you how to apply each of these realities.  Specifically, you will see:

  • How to avoid becoming your own worst enemy by removing blinders that can hide a competitor’s threatening moves.
  • How to see your competitor’s vulnerability and take advantage of the easily exploitable opportunities it presents.
  • How to run a war game to anticipate a rival’s pricing moves, new product introduction, distribution strategy, or even to avoid being surprised by new entrants who play by different rules altogether.
  • How to use the Internet to see through competitor’s smokescreens and find real intelligence gems, including the top ten ways to use the Net to see through distortions.




The New Competitor Intelligence

The New Competitor Intelligence

In The New Competitor Intelligence reference source, we have distilled timeless competitive intelligence tips, concepts, and techniques. The New Competitor Intelligence gives you the information sources and analytical techniques to develop the intelligence you need for today's marketplace and for tomorrow's competitive environment. This competitive intelligence reference source also addresses the many types of intelligence needs that exist: the strategic and tactical; manufacturing and service; domestic and international.

Among the questions this book will help you to answer how to:

  • Analyze privately-held companies and subsidiaries
  • Determine a competitor's a supplier's or a customer's operating costs, pricing strategies and financials
  • Build a cost-effective intelligence system using existing resources
  • Corroborate rumors and improve management decision-making
  • Improve benchmarking success
  • Anticipate competitors' R&D strategies
  • Profile a competitor's management to understand how they will likely make decisions
  • Identify key elements in a company's future strategy