Featured Webinars

BOILING THE FROG: A competitive intelligence story on how to expect surprises and overcome them

BOILING THE FROG: A competitive intelligence story on how to expect surprises and overcome them
Fuld + Company Webinar | By: Leonard Fuld | October 31, 2012

Marketing executives may often find themselves surprised  by a rival's move or shift in the marketplace, and it is important to identify competitive threats (or opportunities) as they emerge - not after the fact. Too many companies are like the frog sitting in the pot of water about to boil, only realizing the danger when it is too late.

Join widely published author, consultant, and competitive intelligence pioneer Leonard Fuld on an interactive Webcast exploring:

  • Potential marketing disruptions such as product innovations from competitors, changes in market regulations, and operational changes from competitors
  • How to anticipate disruptions in the marketplace that may impact your marketing strategy
  • What you can do to improve your marketing team's early warning capability
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The Nutraceuticals Battleground

The Nutraceuticals Battleground: Where Pharma and Consumer Companies Will Clash
Fuld + Company Webinar | By: Leonard Fuld | March 28, 2012

Learn how Big Pharma and Global Consumer Package Goods companies are about to clash for a global food business and get a preview of what your kitchen cupboard may look like in just a few years time.

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Battle for Healthcare Information

A War Game Summary: Competitive intelligence predictions and how we got there
The Battle for Healthcare Information | By: Leonard Fuld | December 15, 2009

Predictions from Fuld + Company's 2009 War Game: The Battle for Healthcare Information.

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