BOILING THE FROG: A competitive intelligence story on how to expect surprises and overcome them
Fuld + Company Webinar | By: Leonard Fuld | October 31, 2012
Marketing executives may often find themselves surprised by a rival's move or shift in the marketplace, and it is important to identify competitive threats (or opportunities) as they emerge - not after the fact. Too many companies are like the frog sitting in the pot of water about to boil, only realizing the danger when it is too late.
Join widely published author, consultant, and competitive intelligence pioneer Leonard Fuld on an interactive Webcast exploring:
- Potential marketing disruptions such as product innovations from competitors, changes in market regulations, and operational changes from competitors
- How to anticipate disruptions in the marketplace that may impact your marketing strategy
- What you can do to improve your marketing team's early warning capability