If your company is already well established and has smart management, it is likely that it will become a hybrid in the next ten years, blending its legacy business with a new business model that is rising to threaten it. Take Walmart, for example. After suffering several years of Amazon's online hegemony, Walmart responded with a hybrid approach. Merchandise ordered online can now be drop-shipped for same-day pickup at local stores. This and other creative solutions have driven over $9 billion of online sales to Walmart.         Read more

The adage "Boiling the Frog" refers to the odd fact that a frog cannot sense gradual changes in temperature, even as the water around it gets hot enough to literally boil it to death. Without the ability to observe changing environmental conditions, the frog can find itself boiled alive before realizing it is in trouble. Like the proverbial boiled frog, are life sciences executives ignoring competitive threats until the opportunity to react has passed them by?

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