Fuld & Company's Competitive Intelligence Blog

Your paper is loaded with valuable insights. Among them is the truth that the most effective players in and beneficiaries of competitive and disruptive intelligence employ a rigorous empirical outlook. The evidence based philosophy underlying the operations highlighted is the key to understanding the art of CI. On this point, a few thoughts…. 
 
 
 
Your use of the term: art is true to the strictest definition of the term. In the sense that the art of CI is the means and the end. The alpha and omega. It is for this reason that I recommend to my clients that the CI team be embedded not just at the C level, but more specifically in the marketing department, in order to enhance, preserve, protect and support the creativity of R&D and also to benefit from a what is 9 times out of 10 a larger budget, this strategy most often produces greater ROI, in terms of real dollars and intangibles. 
 
 
 
Companies are well advised to spare no expense in designing, planning, staffing, implementing and operating the best CI system possible, especially when a breakdown of Intelligence, often a result from confusing it from bit, can ultimately destroy the reputation of a firm which may have taken more than 20 years to build, in a mere 5 minutes. Sony’s cadium scenario may well have been avoided with the kind of intelligence that is produced by a highly sensitive intelligence matrix. 
 
 
 
Reading this paper was time well spent. I’m looking forward to the next one. 
 
 
 
Best etc, 
 
Philip A Dursey 
 
 
 
“Get your facts first, and then you can distort them as much as you please” – Twain