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The Intelligence You'll Need

Competitor is "Changing the Paradigm"

The Situation:
One of your chief rivals is taking unconventional steps that worry your management -- forming non-traditional alliances, developing innovative approaches, growing rapidly or otherwise moving in a new direction. You need to know where its moves are leading, and what their impact will be on your company

Intelligence You'll Need:

• Partnerships, alliances, joint ventures
  • With whom?
  • For what reason?
  • Terms?
• Acquisitions and divestitures
  • Who?
  • Why?
• Products and services -- How do they compare to your own?
• Value proposition
  • What is it?
  • Is it more appealing than your's?
• Objectives
  • short-term
  • long-term
• Financial resources
• Management profiles
  • culture
  • values
  • past decisions