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The Intelligence You'll Need

New Product Rumored

The Situation:
Your best sources have heard a new product is under development by a competitor. To protect your market share, you need to be proactive. You need to gather intelligence quickly and act upon it.

Intelligence You'll Need:

• Rumor verification
• Timing/availability of the new product
• Test markets
• Product Design
  • new features
  • unique benefits
• Packaging
• Price points
  • historical evidence
  • likely tactics
• Target markets
• Advertising/marketing plans
• Distribution channels