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The Intelligence You'll Need
Competitor Innovation
The Situation:
One company in your business is consistently able to develop new and
innovative products and services. You need to examine this competitor
to understand
1) where it is devoting its energies and 2) how it manages the development
process
without
going "overboard."
Intelligence You'll Need:
- R & D staff
- size
- age, experience, education
- R & D culture
- rewards for innovation
- autonomy of staff
- importance relative to marketing, production, or other parts of
business
- Patents/Trademarks
- number/frequency
- trends and patterns
- areas of concentration
- Financial resources
- University connections
- Measures to Protect Intellectual Property
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