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 Focus One of the two key factors that drive successful development and use of competitive intelligence. The other factor is Time. Focus declares that in order to track a market successfully, the analyst needs to limit what he or she examines about that market. When building an intelligence process or system in a company, management must instill the discipline of focus. Without it, employees will watch everything and in turn collect very little. See the intelligence systems section in The New Competitor Intelligence for details. Return to Dictionary list |
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