Environmental Scanning
A term coined in the mid-1960's by Francis Aguilar, a Harvard Business School professor, to describe the action of watching and collecting information on a company's rivals and on the overall market.
Return to Dictionary list
A
B
C
D
E
F
G
H
I
J K
L
M
N
O
P
Q
R
S
T
U
V
W
X Y Z
Site Map
Contact Us
Search
Home
Head Office: 126 Charles Street
Cambridge, MA 02141 USA
©Copyright 1996 - 2008 Fuld & Company. All rights reserved.
Not to be copied or reproduced without permission.
