Credibility
The belief in the information delivered. This issue is a common problem in companies trying to build their intelligence systems. Typically, a company's belief in external information sources is higher than that for internal sources; yet, the internal information is usually more specific and more timely. As a result of this circumstance, managers of corporate intelligence systems and software developers have developed rating codes that rate or prove the believability of the information delivered. See the excerpt on intelligence systems in The New Competitor Intelligence, as well as the Fuld & Company seminar series for more details.Also note comments in the intelligence systems section.
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