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 Competitor Intelligence Similar to competitive or business intelligence, this phrase refers to legally and ethically collected information on a rival that has been analyzed to the point where you can make a decision. Example: "Our chief rival, a stock brokerage firm, is reducing its brokerage force by one-third over the next five years in favor of direct Internet electronic sales and transactions. This will reduce their costs, allowing them to cut their transaction fees by one-half, placing us in a high-cost, non-competitive position." See the Definition excerpted in Chapter 1 of The New Competitor Intelligence for a further explanation. Return to Dictionary list |
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