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Table
of Contents
Introduction:
How This Book Will Help You Make Decisions
Strategic Intelligence Index
Part I: Laying The Foundation
1.
Understanding Intelligence
- What is Competitor Intelligence?
- Corporate Intelligence Gathering: A Brief Overview
- The Jigsaw Puzzle
- The Cardinal Rule of Intelligence
- How Intelligence Travels in the Real World
- Are There Truly Any Business Secrets
- The Pointillist Painting...An Intelligence Metaphor
- How Does Intelligence Flow
- Five Key Intelligence Factors
- Ethics and Legalities
- Creative Versus Basic Intelligence Sources
- Public Does Not Always Mean Published
- The Business Library: Your First Intelligence Source
- The Right Research Stuff: Traits to Watch For
- Assembling Your Research Team or Cluster
- How to Stock Your Own Intelligence Library
2. Getting Started: The Basic Approaches and Techniques
- Doing Your Homework
- Research Checklist
- The First Steps
- "Who Else Needs This?"...The Big Question
- Research Checklists for the Beginner
- Know Thy Industry Before Thy Target Company
- How to Use Industry Groups to Your Best Advantage
- Milking an Article for All It's Worth
- Interviewing Techniques
- Value of Questionnaires
- Learn the Lingo
- Beware of Technobabble
- Who is an Expert and Where to Find One...Start Inside
- Controlling Time
- A Checklist of Other Project Management Tips
- The Importance of Debriefing
Part II: Find the Basic and Creative Sources
3. Federal, State and Local Sources
- Financials from Uncle Sam's Library
- State Your Case: State Corporate Filings
- Current Industrial Reports: Your Guide to Industry Size and Market
Share
- How to Retrieve Government Documents..The Easy and Smart Way
- The Ultimate Archive...Your Town
- Final Advice: When It Comes To Government Documents
4. Corporate Intelligence in Print
- Financial Periodicals and Annuals
- Industry Directories
- Investment Manuals and Services
5.
Using Data Bases for Corporate Intelligence
- The Trends
- Section I: How to Use Databases for Intelligence
- Section II: A General Listing (U.S. and International) Databases
- Section III: European and Asia-Pacific Databases
6.
International Intelligence: Research Strategies and Sources
- Tapping Into U.S.-Based Resources
- Overcoming Cultural and Language Barriers
- Intelligence Maps: Country-Specific Research Strategies and Sources
- Europe
- United Kingdom
- France
- Germany
- Italy
- Asia-Pacific
7. Additional Valuable Sources and Concepts . . . and Ways to Use
Them
- What Did the CEO Say? Ask the Transcript
- The Patent Hunt
- The Value of Business School Cases
- Go Global, Think Local
- Management Biographies in Print
- State Industry Directories: Focusing in on Your Market
8. Creating Creative Sources
- How to Create Your Own Creative Intelligence Sources
- What You Need to Locate Creative Sources
- The Best Way to Find Creative Sources
9.
Building a Financial Statement
- How to Estimate a Financial Statement
- Credit Reports
- Financial Ratios
- Analyzing With Ratios...What to Watch Out For
- Finding Financials: Go to the Experts
- Sources of Business Ratios
10. Let Your Fingers Do the Stalking: Using Yellow Pages and City
Directories
- The Yellow Pages
- Sleuthing Your Competition with City Directories
11. Additional Creative Sources that Will Pay Off
- R&D: The University Connection
- Newsletters That Tap Into the R&D Pipeline
- Faxing for Intelligence
- Uniform Commercial Codes
- Industrial Development: The Bond That Eyes
- Trade Shows: Open Season on Competitors
- How to Strategically Plan for a Trade Show
- Buyer's Guides
- Help-Wanted Ads as an Intelligence Source
- Shopping for Intelligence at the Mall
- Locating Domestic and Overseas Suppliers through the FCC
- Our Effluent Society: Environmental Impact Statements, a Back-Door
Approach to Company Intelligence
- Corrugated Boxes: A Source of Production Data
- Commercial Banking and the Withdrawal of Information
- Stockholders Meetings
- Understanding the Software Industry
- A Prescription for Pharmaceutical Research
- Finding Management Out: Getting Information about a Company's Officers
- Power Companies: An Underutilized Source
- Customs House Brokers: Importing Company Information
- PIERS: A Unique Source on Exports and Imports
- Chambers of Commerce: Ubiquitous Intelligence
- Acquiring Acquisition Intelligence
Part III: Analysis . . . The Art and the Discipline
12.
Practical Approach to Analysis: Analytical Techniques and Cases
- Section 1: Learn to Read the Tea Leaves
- Section 2: Know When to Analyze . . . The Moment of Change
- Section 3: Find the Right Framework and Analysis Tool
- Intelligence Case 1: Cost Analysis
- Intelligence Case 2: Timelining . . . Forecasting New Product
Introduction
- Intelligence Case 3: Future Strategy
- Intelligence Case 4: Benchmarking
- Intelligence Case 5: Inside the Manager's Mind . . . How to
Anticipate Decisions
- Intelligence Case 6: Finding the Bellwether
Part IV: Take Action
13.
How to Build Your Own Intelligence System
- Step 1: Prepare the Organization
- Observation #1: You're Bigger Than CNN
- Observation #2: Intelligence Never Travels in a Straight Line
- Adopting the Three-Part Philosophy
- Create a Ringmaster
- The Necessity...A Needs Assessment and Audit
- Step 2: Motivate the Troops
- The Invisible Intelligence
- Making Intelligence Visible...Incentives and Awareness
- Step 3: Store and Deliver the Intelligence
- The Three Pillars...Manual Files, Library, Computer Systems
- Timing...and Reasonable Expectations
- A Plan for Getting Started
14. Security . . . The Flip Side
- Ways to Slow Information Leakage
- A Formula for Intelligence Leaks
Part V: Addresses and Telephone Numbers of Publishers and
Sources
Index
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