Project Experience

Use of Information Technology

Client Situation
Our client, a venture backed Software Company that provides customer information systems and transaction processing solutions to utility and retail energy service providers, was asked by a top tier power marketer, to custom develop a physical trade scheduling system.

Fuld & Company Approach
Fuld & Company was hired to evaluate the market potential for a physical trade scheduling tool and to assess the capabilities of existing tools in use by other top tier trading operations. To determine the market viability, Fuld & Company discussed the proposed product, its features and functions, as well as the functionality of competing tools with the Head of Scheduling and the VP of Trading at several of the top twenty power marketers.

Benefits and Implications
This research provided the client with a confirmation of the market opportunities and provided a clear indication of the competitive landscape that our client would face upon developing and marketing the scheduling system. For more information please contactMark Ferri at mferri@fuld.comor (617) 492-5900