Project Experience
Positioning
Client Situation
Our client, a major electric utility, needed a better understanding of
the competitive position of a local energy aggregator that had been focused
on large users of energy and was contemplating entering the mass market.
Fuld & Company's Approach
Fuld & Company conducted primary research to understand the target's
relative weakness and strengths and assess the target's relative ability
to implement its strategy successfully. As a result of our research and
analysis, we concluded that the aggregator had notable strengths as an
objective third party that was valued by large energy users and had differentiated
it from other aggregators through the use of sophisticated proprietary
technologies.
Benefits and Implications
Our client used this information to make decisions about how to protect
vulnerable customer accounts as well as to consider future alliance strategies.
For more information please contactMark Ferri at mferri@fuld.comor (617) 492-5900
Client situation
Our client for this project, a mid-sized electric utility, asked Fuld
& Company to help them understand the significance and implications
of a neighboring utility's corporate restructuring activities.
Fuld & Company's Approach
Our research focused on an investigation of the newly formed business
units the competitor had established in the unregulated markets, such
as an international power generation development business unit, a security
services division, and a financial services arm, and evaluated the projected
financial performance, target customers, and roll-out strategy of each.
Fuld & Company determined that the competitor's strategic plan was
to expand its regional customer base through small acquisitions with a
broader geographic representation that could be later used as a platform
for selling additional products and services.
Benefits and Implications
From the analysis we delivered, our client was able to determine which
of its customers was most vulnerable and how its own plans for unregulated
products and services were affected by this competitor's actions. For
more information please contactMark Ferri at mferri@fuld.comor (617) 492-5900
|
