Project Experience

Innovation

Client Situation
A joint venture of three leading industry and technology players formed to create essential credit and trade clearing services to the wholesale gas and power marketing business. This consortium wanted to introduce liquidity to the wholesale power markets by creating a trade clearinghouse backed by a major financial institution.

Fuld & Company Approach
The joint venture engaged Fuld & Company to conduct in-depth interviews with senior individuals at the top 20 wholesale marketing organizations. As a part of these interviews, we explored elements of the value proposition of the trade clearing and credit risk management services as well as the opportunity offer these services in conjunction with online trading platforms.

Benefits and Implications
Using the market intelligence created by our research, the joint venture obtained additional funding and initiated a relationship with a major industry consortium to develop its services. For more information please contactMark Ferri at mferri@fuld.comor 617 492 5900.