Project Experience

New Rival

Client Situation
Our client for this project, an electric utility company, wanted to "demystify" a top tier wholesale energy marketer by better understanding its true ability to serve retail markets. With this understanding, the client wanted to determine how it might compare with this new rival.

Fuld & Company's Approach
In order to address this issue, we researched the target's retail market entry plan and its implementation in great detail. We performed the research by doing substantial internet searches to identify the target's major retail customers, technology partners, and outsourcing initiatives. We then interviewed these sources along with industry financial analysts and company insiders. Our research identified the status of the competitor's rollout strategy with respect to its geographic focus, market segment prioritization and back office infrastructure systems capabilities.

Benefits and Implications
This information empowered our client to prepare for the entry of this competitor by understanding its current capabilities, strengths, and weaknesses as well as to monitor its continued progress in its transition to retail operations. For more information please contactMark Ferri at mferri@fuld.comor 617 492 5900.