Project Experience

Profiling New Entrants in the Newly Deregulated Spanish Telecommunications Market

Client Situation
The Spanish telecommunications market was deregulated as of December 1, 1998. This opening had created a flurry of activity among US and European telecommunications to pursue licenses in the Spanish market with alliances, subsidiaries or direct operations. Our client, one of the new entrants in Spain, needed profiles of the key competitors that outlined the material information about each competitor.

Fuld Approach
Fuld & Company reviewed all the secondary material available on the Spanish telecommunications market and the new entrants. We then interviewed knowledgeable sources in the US, Spain and headquarters locations for these companies, many of whom were subsidiaries of incumbent telecommunications companies in other European countries.

Benefits and Implications
In addition to the baseline profiles which quickly brought the employees of this new organization up to speed, Fuld & Company prepared a strategy analysis of each competitor in the context of the new market dynamics so the client can position its services and messages most effectively. For more information on profiling new entrants in the newly deregulated Spanish telecommunications market, please contactMark Chodnowsky at mchodnowsky@fuld.com