Project Experience

Potential Distribution Partners in Wireless Communication

Client Situation
Our client, a major telecommunications company, sought to leverage its activities in wireless communication by forming partnerships. However, the company did not want to approach any firm already committed to a competitor.

Fuld Approach
Fuld & Company was engaged to determine what alliances had been announced among potential partners and what functionality was included in these agreements. We contacted key industry players to discover if the announced alliances had come to fruition or had not developed as hoped.

Benefits and Implications
Fuld & Company investigated the existing alliances of potential partners, which allowed the client to quickly assess where to place its initial effort. The research also gave the client additional insight into the technology and marketing directions of industry participants. For more information on potential distribution partners in wireless communications, please contactMark Chodnowsky at mchodnowsky@fuld.com