Project Experience

Monitoring Telecommunications Companies on a Global Basis

Client Situation
Our client, a new entrant in the deregulated telecommunications market in Spain, sought to anticipate potential competitive threats in Spain by monitoring the actions of twelve global competitors in North American and other European markets.

Fuld Approach
Through an alerting service, Fuld & Company monitored the secondary literature for press releases, announcements and new stories that provided indications of competitive moves. Follow up questions were asked on these moves and other topics including marketing programs, changes in capital structure and cash flow, new infrastructure developments, organizational developments, alliances and acquisitions.

Benefits and Implications
With the constant stream of intelligence, our client can modify its plans as needed to thwart competitive threats. Fuld & Company also provided guidance that helped the client set up internal competitive intelligence gathering and analysis processes as well as develop related supporting information technologies. For more information on monitoring telecommunications companies on a global basis, please contactMark Chodnowsky at mchodnowsky@fuld.com