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Project Experience
Street Pricing of Key Communications Services:
Client Situation
Our client, a fast-growing competitive telecommunications service provider,
sought to understand the actual or street pricing of major telecom services.
These services included private line, both the US and international, Internet
access, voice, and co-location.
Fuld Approach
Fuld & Company's methodology started with interviewing knowledgeable
sources at the target companies to obtain the list or "official"
pricing, exact description of the services offered, terms of contracts,
and, discounts, if any. Armed with this knowledge, Fuld & Company
then spoke with purchasers of these services to understand what pricing,
discounts, and special deals were actually received.
Benefits and Implications
With this array of pricing points, we could analyze the effective patterns
of "street" or actual pricing received by users. Armed with
this insight, our client could compare its effective pricing with that
of competitors to insure proper positioning. For more information on street
pricing of key communications services, please contactMark Chodnowsky at mchodnowsky@fuld.com
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