Project Experience

Confirming Rumors about New Products

Client Situation
Our client, a major manufacturer of telephony infrastructure equipment, was concerned about if key competitors were developing products in accordance with recently approved industry standards. And if they were, when would this functionality ship.

Fuld Approach
Fuld & Company interviewed key product managers and marketers at the competing firms and the competitors had all announced support for the functionality, our client had doubts that they were actually working on the standards.

Benefits and Implications
With this knowledge, our client realized that it needed to move up its development efforts to be competitive since executives at our client believed that user community would embrace this standard quickly. The marginal sales would move than cover the added development cost.
For more information on confirming rumors, please contactMark Chodnowsky at mchodnowsky@fuld.com