Project Experience

E-Business - Internet Based Consulting Services

Client Situation
Our client, a major information technology organization, decided to deliver its consulting services over the Internet. Since this was a new business venture for the company, a broad survey of the competitive landscape was needed to insure a winning offering.

Fuld Approach
Potential competitors were divided into categories based on Internet expertise, consulting experience and business model. The client and Fuld & Company jointly determined the most likely organizations within these categories. Research on these potential competitors was then performed by Fuld & Company to ascertain the actual and potential activities that would compete with the client's new line of business. Traditional secondary literature searches proved unrewarding; this activity in this area was too new and changeable.

Benefits and Implications
The client was glad to know that no competitive service was actually being offered although recognizing that new competitors could enter this market overnight. For more information, contactMark Chodnowsky at mchodnowsky@fuld.com