Project Experience

Launching a Service Internationally

Client Situation
The client, a large hardware technology firm, sought to establish a new financing program for its products with the eventual goal offering financing in all markets on a worldwide basis. However, the rollout necessitated a major expenditure of resources so the client needed to prioritize the effort for the first group of 25 countries.

Fuld Approach
Fuld & Company investigated potential sources of economic and financial information that could provide consistent data across all the countries. Data from secondary sources such as the IMF was combined with information from US and in-country primary research to summarize the potential in each country.

Benefits and Implications
A spreadsheet-based weighted index of the statistical data and a quantitative representation of the qualitative information allowed an objective analysis of this complex set of factors. The client used this index to support its prioritization plans. For more information, contactMark Chodnowsky at mchodnowsky@fuld.comor Arjan Singh at asingh@fuld.com