Project Experience

Tracking the Ever Changing Paradigm in Information Technology

Client Situation
Information technology rushes ahead at a rapid pace, forcing industry players to change or die. Companies constantly change their operational and business premise paradigms to leap ahead of competitors. Competitors' web sites can illustrate their changing paradigms.

Fuld Approach
One client, faced with this issue, engaged Fuld & Company to research the best practices of an industry leader. Using information solely from the company's web site, we examined the target's web based paradigm.

Benefits and Implications
We discovered that the company released product and marketing information first - and in some cases only -- on the web. Channel partners had secure, dedicated pages that allowed for quick and accurate order placement and status checks. This web-based paradigm not only improved customer service, but also saved the industry leader millions of dollars annually. For more information, contactMark Chodnowsky at mchodnowsky@fuld.com