Project Experience

Surveying the Competitive Landscape for New Rivals

Client Situation
The technology arena is changing so fast that companies have to constantly monitor their environment for emerging competitors and alliances that can strengthen existing competitors. Our client, a leader in the computer telephony integration market, set very aggressive growth goals which could only be achieved with an expanded partners programs. But the client did not know which companies were serious about the CTI market, which companies would view the client as a threat, and which would welcome a partnership arrangement.

Fuld Approach
Fuld & Company performed a broad sweep of known and potential competitors based on interest and capabilities in the CTI field. This analysis enabled Fuld & Company and the client to pinpoint the organizations most committed to this marketplace and launch an in-depth analysis of a small set of companies.

Benefits and Implications
Fuld & Company's interviews with senior executives enabled us to recommend partnership relationships with three of the companies and monitoring of the true competitors. . For more information, contactMark Chodnowsky at mchodnowsky@fuld.com