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Practice Overview
The huge Information Technology (IT) industry continues to dominate the economy by offering products and services that enable productivity through automation. Because of the continuing development, evolution and enhancement of specific tools and products, the effect is one of constant change which forces technology companies to meet new challenges. The rapid pace of technological development opens up windows of opportunity to new companies while existing companies must adapt to survive. Certain segments slow while others boom. For example, mobile devices may become more ubiquitous than the PC, heralding the end of the PC boom. The IT industry survived the Y2K fears, the Microsoft lawsuit, and the dot.com bust in 2000. Now, it faces the more mundane reality of the slowing economic cycle deferring demand for IT products and services. Companies must fight harder to win business and simultaneously accelerate their cost-cutting measures by becoming more efficient and effective through process improvement, not just headcount reductions. These factors lead to an increased need for competitive intelligence to survive since in the IT industry, survival is not staying abreast of your competitors; it is staying ahead.

Fuld & Company brings years of experience in the fast-paced IT industry, leading to an understanding of how fast the competitive landscape can change with the introduction of new technology and experimentation with new business models. Fuld & Company has applied this understanding to multiple assignments on global issues including:

  • Product features and functions
  • Pricing patterns
  • Businesses models
  • e-business such eCRM, e-procurement and e-marketing
  • New technology
  • Sales/marketing issues
  • Strategic partnerships: alliances, mergers, and acquisitions
  • Benchmarking of best practices

For more information about how Fuld & Company can help you deal with these competitive pressures, contact Mark Chodnowsky (MChodnowsky@fuld.com or 617-492-5900) or Arjan Singh (asingh@fuld.com or 617-492-5900).

Project Experience

New Product Introductions - Separating the Rumors from the Reality

New Entrants - Surveying the Competitive Landscape for New Rivals

Core Competencies - Understanding a Rival's Core Competency in R&D

Operations and processes - IT Companies Ask, "Does this Function Really Need to be Performed In-house or Can it be Outsourced?

Organizational Innovation Lead to Success

Win/Loss Analysis - Exactly Why was this Competitor Gaining Market Share?

Understanding Pricing Patterns in Information Technology

Compensation Plans at E-Business Consultancies to Keep Star Talent from Defecting

Tracking the Ever Changing Paradigm in Information Technology

Managing Human Resources to Maximize Productivity

Launching a Service Internationally

M&A/Alliances - Review of a Potential Acquisition Candidate

Best Practices in e-Procurement

Competitive Intelligence Process Consulting

Operations are Key to Improving Customer Satisfaction while Lowering Costs.

Changes in Distribution Strategies Creates an Industry Powerhouse

Positioning Products to Create Customers Needs

Evaluation of E-commerce Technology in the Discount Brokerage Industry

E-Business - Internet Based Consulting Services

 
 
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