Project Experience

International Issues Demand International Resources

Client Situation
Our client, a global player in the ever-changing vaccine market, sought assistance in monitoring the worldwide status of four major competitors' developments of vaccine products to compete with current/planned DTP, IPV/polio, or Hib products. Products included new combination products as well as any improvements in these vaccine categories.

Fuld Approach
Fuld's research team worked closely with the client product group (whose members were global) as well as our European affiliate to target key competitor sources, clinical investigators, and industry experts worldwide. We were able to provide our client with details about its global competitors' current and future products development activities, clinical testing and registration, regulatory submissions, licensing/partnering, location of sites of new products development and production capacity, marketing and promotional strategies, branding, sales force construct, product prioritization, and merger/acquisition issues.

Benefits and Implications
The intelligence derived from our work could only have value if it were comprehensive in a global sense. Worldwide regulatory submission strategies were the key to understanding how other companies were planning to launch their various combination products - which varied because of where the products stood in development but also because some countries' policies toward vaccines were not altogether favorable. The results of Fuld's research allowed our client to adapt its own product development and submission strategies worldwide. For more information about international focus in the healthcare industry, contact either Anthony Nagle at tnagle@fuld.com or Cynthia Gerber Tomlinson at cgtomlinson@fuld.com