Project Experience

Manufacturing…The Avionics Business and Changing the Paradigm

Client Situation
Avionics companies are faced with numerous changing regulations. Among the regulatory changes impacting the industry are rules that allow pilots more freedom to choose their own routes. This one change impacts not only the design of instrumentation, but also the way avionics companies approach the business. There will be more connectivity between the cockpit, the cabin and the ground. This in turn generates the ability to offer more services to passengers. This rapidly changing environment presented several challenges to our client. Up until that time, companies in this industry were developing point solutions. With the rise of total solutions, our client was losing market share and large contracts to one competitor. Our client asked us to analyze this competitor's strategy.

Fuld Approach
We investigated the market, the best practices of the competitor, and several alliances this competitor had formed. From this, we were able to review their strategies for the future. We learned very quickly through timeline analysis that the competitor had been working toward total solutions for a long time. Our client had not paid enough attention to the various partnerships and alliances that had taken place and what the overall strategy would be based on this. Fuld & Company helped the client map the strategic steps of the target and estimate the future steps so that our client could take action to compete in this dynamic market. Manufacturing studies are not just about manufacturing processes, but about strategy, marketing and business operations of manufacturers.

Benefits and Implications
We discovered a whole new approach to the market was underway, and our client was far behind other firms in the industry in engaging its strategy with this changing market. Our final report gave the client the information that it needed to realign its manufacturing and business strategies to compete against the onslaught of this competitor. For more information on studies on changing strategies in the manufacturing industry, contactnbulger@fuld.com.