Project Experience

Financial Services Process Consulting.

Client Situation
Our client, a leading diversified financial services firm, asked Fuld and Company to assist them in developing a more comprehensive competitive intelligence system to provide its senior management with intelligence that would support market positioning strategies including: distribution, branding, acquisitions and alliances, product development.

Fuld Approach
After extensive discussions with our client, and working in conjunction with Fuld's Competitive Intelligence Process Consulting Group, we felt the most effective way to meet our client's objective was to first benchmark its competitors market intelligence capabilities while concurrently Fuld's CI Solutions group assessed our client's existing intelligence capabilities. Working with the client, we identified and analyzed several "best-in-class" competitors and most importantly, sought to understand the competitor's internal intelligence capabilities and decision-making process. Our next step was to design and implement a "best-in-class" financial services competitive intelligence system. We conducted a series of in-depth training workshops designed to improve our client's collection and analytical capabilities. Additionally, we worked with senior managers to better their understanding of how market intelligence can shape decisions regarding alliances and acquisitions, methods and sources of distribution, timing of product launch and product promotion and marketing.

Benefits and Implications
The result was that our industry expertise, coupled with our CI Solutions Group's design and training package, allowed our client to expand its use of intelligence to guide and shape strategic decision-making.
For more information on process consulting in the financial services industry, please contactlscanlon@fuld.com.