Project Experience

Customer Service Competency of Competitor Provides Insights on How to Compete

Client Situation
Our clients business was somewhat stagnant. It wanted to understand the market drivers and determine whether its current business model would enable and how best and consequently wanted to determine how best to compete in the student tours market and whether its current business model would enable them to accomplish

Fuld Approach
Fuld & Company undertook dual research effort which included interviews with student tour leaders to understand key decision factors and satisfaction with current tour operators and interviews with individuals associated with the market leader.

Benefits and Implications