Project Experience

Development of Competitive Framework for Industry Information Sharing Tool

Client Situation
A major consumer products company was in process of developing a web-based management tool for the industry, but acknowledged that it lacked an understanding of the competitive environment for this type of initiative.

Fuld Approach
Starting with leads from the primary research with potential customers and an online database search, we launched into an Internet search. We looked for companies that offered one or more of the features included in our client's concept and concluded there were three key types of competitors: internal company management systems, ASPs and industry-specific web sites. We identified examples of companies within each of these categories of competitors.

Benefits and Implication
Based on our research effort, we concluded that there does not appear to be one company that offers all of the features in our client's concept, but there are numerous companies that offer one or more of the features. We identified several companies that appear to more closely match our client's concept than others. Ultimately, we provided our client with a competitive framework as a starting point for more in-depth competitive analysis once its concept is more solidified. For more information, contact Michael Sandman at msandman@fuld.com.