Press Releases
Intelligence is Hidden Key to Motorola's Success -- Details
Revealed in Exclusive June Interview with Motorola CEO
Competitive Intelligence drives the company's success
CAMBRIDGE, MA June 5, 2000
Motorola Chairman and CEO Chris Galvin reveals how he specifically uses business
intelligence to maintain Motorola's competitive edge. Galvin doesn't make any
secret of the fact that his company uses Business Intelligence he openly endorses
it.
In an exclusive interview with competitive intelligence guru Leonard
Fuld on the Fuld Competitive Intelligence Center (www.factiva.com) during
the month of June, Galvin expounds on the benefits of business intelligence,
also known as competitive intelligence.
The Fuld Competitive Intelligence Center provides business professionals,
from managers to CEOs, with powerful company, industry and trend analysis
tools that help them efficiently compile, evaluate and act on competitive
intelligence and make timely, strategic decisions.
For the first time, www.factiva.com is offering visitors a chance to
weigh in on a topical question. The question this month is: Does your management
readily accept dissenting opinions? (Yes or No)
Galvin cites three major benefits of using business intelligence: forewarning,
analytical input and objectivity.
"With the exception of the surprise that comes through invention and
innovation, we don't like to be surprised," he said. "I see business intelligence
giving us the ability to be forewarned and to challenge our thinking about
our market, our competition and upcoming events.
"Our Business Intelligence team has allowed us to observe how our competitors
and others in our industries look at our customers. This group has alerted
us to any new business models used by our rivals," Galvin said.
Regarding objectivity, Motorola's internal analysts can develop pricing
and cost structures from the company's perspective, assessing it from the
company's vantage point objectively and in depth. Unlike outside analysts
and investment bankers, Motorola's business intelligence team can do an
analysis with no stakes involved.
Galvin offered an example of how business intelligence has paid off.
In one case, the company learned that several rivals were interested in
buying a company whose technology Motorola needed. As a result, Motorola
bought a large stake in the targeted company, thereby thwarting any rival's
ability to buy it.
A strict set of legal and ethical standards applies throughout the company
at all times, including the process of gathering business intelligence,
Galvin said.
Factiva, a leader in delivering and integrating global news and business
information on corporate desktops around the world, launched Fuld's groundbreaking
competitive intelligence resource in the award-winning Ask Dow Jones section
of Dow Jones Interactive.
Each month, the site features an exclusive interview with a top CEO or
other well known executive. The interviews, all conducted by Fuld, uncover
each executive's competitive strategies, challenges and successes. Already
featured have been Robert Crandall, the former chairman & CEO of American
Airlines, Herb Baum, president of Hasbro Inc., and oil magnate T. Boone
Pickens.
Besides exclusive CEO interviews, the Fuld Competitive Intelligence Center
offers a Competitive Intelligence Primer and an interactive introduction
to competitive intelligence basics covering topics such as information
analysis, research techniques, global information interpretation and competitive
intelligence program organization. In addition, the site's Strategic Intelligence
Organizer provides a complete checklist of information revealing the best
competitive practices used by successful companies.
Fuld & Co. (www.fuld.com), a research and consulting firm, is an international
leader and pioneer in the field of competitive intelligence. Founded in
1979 by Leonard M. Fuld, a recognized competitive intelligence expert,
Fuld & Co. is based in Cambridge, Mass., and has affiliates throughout
the world. The company's client roster includes more than half the Fortune
500.
http://www.fuld.com.
For more information contact:
Sarah Gerrol, (617) 523-4141
sarah@morrisseyco.com
Morrisey & Co.
121 Mount Vernon Street
Boston, MA 02108 |
