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Press Releases
$148 Billion Myth Debunked by Intelligence Software Guide
Fuld & Co. first-of-its-kind guide evaluates intelligence software
CAMBRIDGE, MA February 14, 2000
In direct contradiction to pronouncements made by numerous software vendors,
there are no one-stop software solutions for the estimated $148 billion dollar
business
intelligence market, according to the newly released Fuld & Company Intelligence
Software Guide.* This first-of-its-kind comprehensive report, located at www.fuld.com,
is designed as a strategic executive tool to improve the decision-making process
when gathering, organizing, analyzing and evaluating competitive intelligence
data.
"Since no turn-key software system product covers all aspects of intelligence
creation and management, we reviewed and categorized software tools and
fit them into the process of intelligence production," notes Leonard Fuld,
president of Fuld & Co. While we have found that software suppliers are
repackaging their data mining and data warehousing products as 'business
intelligence' offerings, in reality they often deliver only one or two
of the five required business intelligence process steps. No package that
we have reviewed or seen delivers the entire business intelligence solution,
period!
"The trend among corporations worldwide today is to gather information
about competitors and use it strategically. Our continually-updated software
guide will help executives put the pieces of the competitive intelligence
puzzle together faster and more accurately than ever before. There is currently
nothing like it in the marketplace." The Fuld Software Guide reviews each
software product individually and organizes each within the following five
distinct steps of the intelligence cycle, as defined by Fuld & Co.:
- Define intelligence requirements: Breaking the task into digestible
chunks
- Collect and organize data: Getting the right data and putting it into
an analytical context
- Analyze: Appling information for specific use; recommending action
- Report and inform: Getting it out, making it known, on time, on target
- Evaluate: Measuring the impact of intelligence use, refining the process
The complex ideas encompassed by the Software Guide are designed in an
easy-to-use format, requiring only a few mouse clicks to navigate. The
Guide is constantly being updated and revised as new software products
reach the marketplace and product revisions are launched. Other free intelligence
tools found at www.fuld.com include an Internet Intelligence Index, with
links to nearly 600 intelligence-related Internet sites; an Intelligence
Dictionary, with hyperlinks to related terms and websites; an interactive
Intelligence Forum, where questions are fielded by Fuld experts; excerpts
from Leonard Fuld's acclaimed book, The New Competitor Intelligence, and
an Intelligence Organizer. Based in Cambridge, Mass., Fuld & Company specializes
in providing business intelligence consulting services, and has designed
intelligence processes for numerous corporations worldwide. Leonard Fuld
is a worldwide recognized expert and author in the field of competitive
intelligence. Additional information can be found at http://www.fuld.com.
*Results of study by Survey.com, 11/30/99, estimating the size of the business
intelligence/data warehouse market expected to eclipse $148 billion within
the next three years.
http://www.fuld.com.
For more information contact:
Sarah Gerrol, (617) 523-4141
sarah@morrisseyco.com
Morrisey & Co.
121 Mount Vernon Street
Boston, MA 02108 |
