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Cynthia Gerber Tomlinson
Vice President, Global Pharmaceuticals and Healthcare Practice
cgtomlinson@fuld.com
Cynthia Gerber Tomlinson is Vice President
of Fuld & Company's Global Pharmaceuticals and Healthcare
Practice and is an Officer of Fuld & Company. She has over fifteen
years’ experience in competitive intelligence, sales,
global business research, business development, strategic planning,
and
marketing with both industry and consulting expertise.
Ms. Gerber Tomlinson has performed research
for or managed numerous client engagements in the biopharmaceuticals,
healthcare and telecommunications sectors. Her broad functional experience
includes benchmarking and competitive review of sales and marketing strategy,
licensing/acquisition assessments, brand defense plans, market analysis,
supplier profiling, customer image examinations, manufacturing cost studies,
and logistics assessments. Included in these practices were the following
selected studies:
- Bioethics of genetic testing
- Competitive analysis of vaccine suppliers
- Pharmaceutical sales force targeting and automation
systems benchmarking
- Global new product planning best-in-class analysis
- Competitive analysis of pneumococcal
and meningococcal vaccine development worldwide
- Clinical profile comparisons of emerging insomnia
treatments
- Sales and marketing tactical and strategic plans
for HIV and oncology franchises
- Medical liaisons programs in respiratory, CNS, cardiovascular,
HIV and oncology
- Licensing hormone replacement technologies
- Competitive analysis of infertility treatments
- Market assessment of recombinant hemophilia products
- Competitive monitoring program for developments
in psoriasis
- Telecommunications marketing programs for educational
institutions
- Competitive and pricing profiles of carrier voice
and data service offerings including e-commerce, Internet access, co-location,
and web hosting services
- Market segmentation and venture capital review of
optical networking equipment suppliers including their sales strategy
and marketing platforms
As Director, Business Strategies and Managed
Care Strategies at Pennside Partners, Ltd., Ms. Gerber Tomlinson exceeded
client expectations while conducting over 70 major projects generating
$1.9 million in revenue and resulting in repeat business. Ms. Gerber
Tomlinson’s healthcare industry experience includes physician
practice management for the Graduate Health System, managed care field
sales with Health Central and Berkshire Health Plan, and medical staff
development for the Franciscan Health System, all in the Philadelphia
area where she lives and works.
Ms. Gerber Tomlinson received her B.A.
in Comparative Arts from Washington University in St. Louis and her Master
of Science in Organizational Dynamics from the University of Pennsylvania.
She is a member of the Society of Competitive Intelligence Professionals
and the Academy of Managed Care Pharmacy. Ms. Gerber Tomlinson
has also studied at the Shanghai Institute for International Studies in
China, Charles University in the Czech Republic, and Universidad Veracruzana
in Mexico. She serves on the Board of Directors of the Institute of the
Arts in eastern Pennsylvania.
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